Be There When They Need You
I help tradesmen land more leads with easy to operate local websites and a marketing plan to help you become a local legend.
“Most of my business comes from word of mouth.”
We’ve all proudly made the claim at least once and word of mouth is definitely the best form of marketing. But now, it’s done online. The first thing someone does after hearing about you is Google your website and check your reviews. Some go so far as to check your social media profiles to see if you’ve given back to the community.
If nothing’s there, YOUR new customer moves on to the next company.
That makes an optimized Website and Google My Business page the foundation to convincing them that you’re the contractor to call. I’ve taken up Digital Marketing as my trade to help Central Coast home service businesses land these leads. We’ll go through my L.O.R.E. Formula to make sure all your digital bases are covered. This way your business can grow no matter what this constantly changing world throws at you.
Web Design
Websites are like a newly built office, fully staffed and ready to take on all the internet’s customers. Start pulling in those customers by giving them a clear view of your services. Focusing on those bread & butter services that keep businesses in the green.
Showcase your work with a gallery and take control of word-of-mouth marketing by displaying your latest reviews. Google and Apple maps serve up the closest solution to a customer. Expand your service area with City pages that sell. Help customers feel safe with a FAQ page that boosts search ranking. Take it a step further with a DIY page and become their go-to guy.
Google My Business
Take control of your GMB (Google My Business). Build a 5 star reputation and you’ll literally put yourself on the map. By generate reviews on all the popular community sites, so that customers will find you anywhere they look. You’ll also never have to worry about those one off bad reviews again. Customers will see them as a small blemish.
Google rewards activity. By engaging with customers through posts with photos, responding to reviews providing Q&A’s. You’ll get a huge boost to your rank. As you climb to the top of the Google Maps 3 pack, you’ll also notice a huge boost in calls.
Sales & Marketing
You worked hard to earn the first spot on Google and more leads are flowing in. But, your biggest competitor is doing great in 3nd with more reviews. Therefore just being first in Google isn’t enough. Its slightly better than being first in a phone book, because people are addicted to scrolling and will only stop if something catches their eye. Your sales and marketing plan needs to hook them in and give them what they’re looking for as soon as possible.
What pulls leads into your business most?
We all want that silver bullet, but the most stable businesses have all their bases covered. Reviews, ads, email, social, offline, even automation. So I dug in deeper. Lined up the marketing essentials, automated the sales work we all hate most so you can hit the ground running. Every step bringing you closer to that local legend status like Jim Vreland Ford. All of us on the Central Coast of California know his slogan. Here’s mine. I want to help your home service businesses “Be there when they need you.”
All the tools you need in one platform without having to “duct-tape” multiple platforms together!
Capture
Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more!
Nurture
Automatically message leads via voicemail, forced voicemail drops, SMS, emails, FB Messenger & more!
CLOSE
Use our built in tools to collect payments, schedule appointments, and track analytics!
Best part of it all is that you’re building an asset that can be passed down or sold confidently. The consistent new leads you bring in. Stacked with customer data and analytics the website stores. Continuously grows in value year by year.
As a geek who grew up blue collar, I’ve noticed the connection between successful service businesses and online marketing.
Bouncing between computer work and getting my hands dirty. (I’m still a California certified pest control tech FR53885) It’s easy to understand how tough it is to balance both sides of the business.
So my goal is to keep your trucks busy.
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