Done With You Sales & Marketing For Pest Control and Home Services
You don’t need more leads, get your sales rate over 50%.
Great marketing starts with consistent sales stats. Sometimes that increase paired with a customer retention funnel is all you need for steady growth. Most people shoot from the hip during sales. So a simple sales script and some canned answers for employees to fall back on will make all the difference. Then you can start looking into stats and call recordings to see who your best people are. You want them taking the majority of sales.
I get the hesitation. You’ve been burned by marketers or lead gen before. Dropping random people on you without vetting or leading prospects into the sale. Then here I come telling you to get better at sales lol. That’s why I call my service the Guild Partnership Program. Marketing setting leads up and sales knocking them down. Both sharing info at each stage.
And there’s no marketing silver bullet here.
Asking which one online source is going to make your business successful. Is like asking what beer got you drunk, the 1st or the 12th. If you’re still with me let’s get into it the service. For a quick rundown, check out the service page.
I got into online marketing to sell websites and help people use Google My Business. I quickly found out why everyone wants that silver bullet. There are so many different tools and none of them work together easily. I finally came across the program that bundles all the standard marketing tools together and cuts costs. That made marketing feel way more manageable. To the point that I wouldn’t mind doing it for other local home service businesses. If you’re not ready to hand over the reins. I also offer an integration service. Where I set you up with all the tools and act as your Marketing IT Support. Well you handle the day to day marketing.
First to answer a customer gets the advantage.
The dashboard keeps an overview of where the leads are, and how much money has been generated through each phase. It handles customer information and communications in one place. Pulling in email, call recording, Google My Business messages, Facebook and two-way texting.
Sometimes we can’t get to the phone though. That’s where automation shines. Whether it’s with a round-robin for your sales team. Voicemail drops or call routing that texts customers back whenever you can’t answer. The all important follow up is taken care of. Never let a new customer slip through the cracks. My program takes a load off your office staff with online forms that add customers directly into your system. Then takes payment and books them into the calendar. You can manually approve the appointment or let it happen automatically.
Once sales are solid and the backend is set up, every new online avenue is like throwing another log on the fire. And, some logs are bigger than others, but they all keep the fire burning.
Reviews: You need them, customers like giving them, but you have to ask for reviews. Letting the customer know you’ll be asking for one at the beginning and then asking in person when you’re done has the highest success rate. Texts work almost as well though.
Lead Prep & Follow-up: We all have those questions that we get calls on 4 times a day. Your website and email notifications can stop those calls with FAQ’s.
Retention: Cross sales happen by letting your customers know you’re there for them. Monthly text & email reminders for routine maintenance with a personal touch keep your trucks busy.
Seo: SEO is a moving target. A well maintained website and complete Google My Business cover the basics. The fun stuff like schema and content silos put you over the top.
Backlinks: Quality over quantity matters most for local SEO backlinks. A few links from local organizations, youth sports or other local tradesmen are worth more than 2000 links from Fiverr.
Rank Defense: Spammers are the roaches of the internet. They’ll leave fake reviews, point bad links at your site, even make duplicate Google profiles to take your customers. Then they sell the leads back to you! Let me squash those bugs for you.
Social & Paid Ads Consulting: Your most popular social media post makes for an easy paid ad win. Turn it into ad with a free offer.
Free is better then discounts, because people usually expect discounts to happen again. Free is seen as a one-time deal.
Off-Line Marketing: The classics still work. Door to door and clover leafing are standard for a reason. There are a few other Off-line tactics that work better than people think.
The trades will always be profitable. Whether you’re just starting out or looking to expand. Consistently showing leads you’re the one for the job will get you where you want to go. Most local businesses focus on being seen with SEO basics then on funneling customers through Sales & Marketing. But, we’ve all been beaten by the shop with more reviews or who called back first. So you have to cover all your bases. I’ll save you time from having to do everything yourself or hiring an in-house marker.
If you have any questions, I’m most active on LinkedIn and Instagram.