Online Engagement used to purely be a customer service play. Showing people that others trust you and like your work. Search engines have caught on and now use those social signals to verify that you’re not a spammer. Online and offline customer engagement uses multiple channels to reach their target customers. At first glance, you may not see a reason to change your customer engagement campaigns between channels. Although you need a cohesive cross-channel strategy, you’ll realize that customer engagement tactics are very different in terms of execution. Email will never die. Each social media platform has its own interactions. SMS is the most personal channel and should not be over done. Reviews are the new referrals. California based Digital Marketing Company Bard By Trade