Google My Business Optimization Service

Google My Buiness (GMB) is essential to a successful local contractor’s marketing strategy. GMB has exploded in recent years to become the highest performing tool in SEO. Bard by Trade’s Google My Business Optimization service can help capture new leads, and convert searchers into customers.

Feel free to use my playbook as a DIY Google My Business guide.

Get started online and claim your GMB.

Your GMB listing is the first thing potential customers see when they search on Google. Don’t let your business stay at the bottom of Google Maps. Command attention, get noticed, and convince people to choose your business from search results with my expert help.

Claiming your business’ profile and selecting the perfect primary category are the first opportunities to boost your rank. I’ll optimize your Business Profile with the best categories, custom description, precise map pin location, and more. Every detail is important, so that you’re ready when Google moves the goal post with an update.

Use all the features Google gives you, they’re free.

Business and user engagement positively affects rankings. Strategically managing all the GMB features to build a strong profile. Then consistently using all those features gives you more chances to interact with your customers and a competitive edge.

Two of the most impressive features are Google Reviews and Google Questions and Answers. Both of which deserve special attention, because of their front and center placement in your Google Profile. I’ll gather more reviews for you and help build brand loyalty that leads searchers to become clients. Also by anticipating searchers’ needs and getting FAQ answers published even before potential customers have the chance to ask, so that no time is wasted.

Word of mouth happens online now. Reviews are gold.

I’ll help you stay on top of your reputation and work with you to turn negative reviews around. Show customers that you’re listening, that you care, and create positive relationships by responding to reviews and questions.

Those reviews will be your best salesman.

Use Google Posts as a print ads replacement.

Showcase what sets your business apart with new content added to your Business Profile through Google Posts. Google Posts allow you to engage with searchers directly in search results, the Local Finder, and Maps. We’ll create compelling content, share videos/images, events, and offers, with direct calls-to-action to capture your audience’s attention, and help grow website traffic and conversions.

Stop spammers from stealing your customers!

Fight the Good Fight Against Spam
The Central Coast local search landscape is becoming more competitive. The BBB shows that there are over 7000 general contractors in Santa Maria alone and just over 2000 plumbers in San Luis Obispo. Many businesses are engaging in spamming tactics like keyword stuffing, creating multiple listings or using fake addresses to manipulate results and get ahead of honest business owners who play by the rules.

Brands that show up on Google’s local 3-pack get a 70% boost in clicks over brands that don’t. Don’t let a spammer take your spot!

I review the Google Maps landscape regularly, checking for spam tactics and other bad practices that manipulates SEO results. We can help eliminate shady competitors and open up new ranking opportunities for your own business.

Double your chances with a website

Last up is your website. Your local rankings are affected by both GMB and website optimization. Included in our initial audit for the Google My Business Optimization service, is a review of your website for search engine optimization of titles, content, pages and site speed. I’ll go over my findings with you, then equip you with the full analysis and recommendations on what areas of your website need improvement.

Complete your online presence with Paid Ads

Paid Ads can give you some quick wins well you wait for your rank to build up.

Types of businesses I work with:
Pest Control, Plumbers, Hardscaping, House Cleaning, Electricians, Lawn & Landscape, Roofers, Carpet Cleaning, HVAC.

If this has helped, could you do me a solid and please leave me a review on one of the sites below.

Checklist:

Amplify your presence on Google
Enhance listing engagement
Increase phone calls, bookings, and website visits
Boost your competitive advantage
Positively impact your local rankings
Attract More Customers
Manage Your Business’s Google My Business Page
Create Google My Business for you
Setup your GMB
Search Optimize your GMB page
Claim your GMB
Answer questions from existing & potential customers
Enable messaging
Monitor Reviews left on your GMB
Respond to reviews left on your GMB
Post discounts and specials
Post Holiday hours for your business
Post Updates to your GMB
Add/Update Business Hours on Google My Business
Add/Update your phone number
Add/Update the Your Business’s Description
Open Your Business on Google
Close Your Business on Google
Create a short name for your GMB listing
Add your Restaurant’s menu to your GMB
Add the services your business offers to your GMB listing
Add photos to your GMB
Add videos to your GMB
Set a logo for your business
Monitor your business’s performance on Google My Business
Provide reports for how your business performs on GMB
Answer customer questions
Create custom marketing content
Complete your Google My Business profile
Enable messaging
Monitor & Respond to reviews
Post photos
Post specials
Post consistent updates
Search engine optimize your listing
Search engine optimized updates
New customers!
Custom marketing content
Customers stay in “the know”
Potential customers see your latest and greatest
Improved local search results
Improved Google Maps exposure
Increased reviews
Increased website traffic
Amplify your Google and online presence
Increase leads and conversions
Enhance engagement
Improve your online reputation
Boost local rankings
Gain a competitive advantage
Google Map Search optimization
Ranking in Google’s local 3-pack
Star ratings and reviews